Strong USPs are vital for any brand to have in order to routinely generate any type of profitable results at scale. It's a non-negotiable. This is a tech based Ecomm client who not only has strong USPs but also has a very strong product-market-fit. They received one of our outbound emails (because we could see from a birds eye view that this specific brand was not utilising paid traffic to the heights they should've) and they ended up getting on a call with us to discuss how we could help them in more depth.
We showed the sheer amount of money they were leaving on the table by not having a solid paid traffic funnel in place and not having the ability to confidently spend $x to generate a sale for $(x*3, 4, 5+). Fast forward a couple months after they became a client and we are now able to spend just under $15, at scale, to acquire a customer that's worth roughly $75 straight off the bat (excluding LTV of the specific customer). We are now on track to scale the monthly ad budget over $200k whilst maintaining hyper profitable margins.
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